24th July 2020

Hints for dating your carded Beauclaire Buttons

October 1941: O.C. Rheubens & Co. Ltd, becomes General Plastics Pty. Ltd.

1946: Listed on stock market as General Plastics Ltd.

c.1950: Pale blue cards with cream details and the name Beauclaire in an oval appear. These appear in a large 12×18.5 cm  and a smaller 6x9cm sizes.  At first these have a plain back; later there is printed information. The name Beauclaire appears in a directory listing.

Later versions of this card had “A GP Product”, or “guaranteed Boil proof” in the bottom oval.

1953-4:  ‘The Twinprufe Button”.

1954-7: Cards printed with ‘Beauclaire’ in a loop. Earlier versions have a banner at the bottom, and later an approval from the dry-cleaners.


1954-5: ‘Tiny Tots’


1954-5: ‘Moonglow’,  “Approved by Dry Cleaners’ and Dyers’ Association of N.S.W.”

1955-7: “Approved by  the Federal Council of Dry Cleaners of Australia.” The name ‘Moonglow’  superseded by ‘Superglow’.

c.1957-8: Beauclaire and Leda cards appear with similar designs.


1958: “Leda by Beauclaire”


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