One upon a time, the buttons used on infants and children’s clothing were the same as for adults; perhaps ‘daintier’. When realistic buttons became all the rage from around 1937, they were actually fashion for adults, although they soon appeared on children’s clothing. In Australian newspapers, buttons described as ‘for children’ were first advertised in 1944.
In the 1950s several Australian manufacturers produced lines of children’s and babies’ buttons. Beauclaire had ‘Tiny Tots’, Woolworths had ‘Kiddietone’, Beutron had a series of 6 collectable cards, and also marketed babies’ buttons in their ‘Tecpearl’ range. Rex C. Norris had ‘Jack and Jill’ buttons.
Beutrons children’s range
Thanks so much to Marian Clark (a.k.a ‘the Crazyhaberdasher’ ) She has kindly shared photographs from her own collection of Beutrons children’s range:
Beutron Baby Buttons
Beauclaire Tiny Tots
These were only advertised in 1954.
This was a Woolworths branding.
Jack and Jill
This was a Rex C. Norris branding.