The ‘Woolworths Stupendous Bargain Basement’ opened in Sydney in December,1924. In 1958 they opened their first supermarket and by 1959 the 300th store had opened.
Possibly from the early 1950s they sold there own lines of buttons, supplied at first by General Plastics then after 1957, by G. Herring. There were ‘Spares’ (utility/workwear), Boilproof, Moonglow, Hi-Style and Kiddietone (see the Childrens’ button page). Around the mid 1950s they added the name ‘Woolworths’ onto the cards. After 1957, they moved to the Beutron style cards with added cotton.
?Early 1950s- 1957
The triangle logo with the W and stars within it dates from 1957 when Woolworths started opening combined food and variety stores. This logo continued in use until 1967.
The Moonglow line was replaced by ‘Sew’n’Save in 1967.
Big W logo: 1972-80s
Spares: ?late1940s- early 1950s
These seem to be marketed as utility (work clothes/pyjamas) buttons. Those marked with ‘Woolworths’ were sold later.
Hi-Style: ?late1940s- early 1950s
Boilproof: ?late1940s- early 1950s
This was a Woolworths label from 1969-1980s.