Woolworths Limited: 1924 ongoing

Woolworths Limited

 

http://www.woolworthslimited.com.au/page/Who_We_Are/The_Woolworths_Story/How_We_Were_Founded/

http://www.perishablepundit.com/docs/woolworthshistory.pdf

The ‘Woolworths Stupendous Bargain Basement’ opened in Sydney in December,1924. In 1958 they opened their first supermarket and by 1959 the 300th store had opened.

In The Sun (Sydney) 19th April 1928 page 15. You must have gone through buttons to need to buy a gross!

The Sun (Sydney) 8th August 1935 page 21.

 

 

 

 

 

 

 

 

 

 

News, 21st July 1954 page 13. On sale at Woolworths.

 

 

Possibly from the early 1950s they sold there own lines of buttons, supplied at first by General Plastics then after 1957, by G. Herring. There were ‘Spares’ (utility/workwear), Boilproof, Moonglow, Hi-Style and Kiddietone (see the Childrens’ button page). Around the mid 1950s they added the name ‘Woolworths’ onto the cards. After 1957, they moved to the Beutron style cards with added cotton.

 

Moonglow

?Early 1950s- 1957

 

 

1957 onwards

Four sizes in multiple colours.

Four sizes in multiple colours.

 

1957-1965

The triangle logo with the W and stars within it dates from 1957 when Woolworths started opening combined food and variety stores. This logo continued in use until 1967.

c.1967

Probably the cards without printed prices are older.

 

1966-1967

Grubby. Shown as it is identical to a style seen on ‘Spares’ cards, and also Embassy cards.

1966-7: dual pricing

 

Sew’n’Save: 1967-1972

The Moonglow line was replaced by ‘Sew’n’Save in 1967.

The Canberra Times, 16th April 1969 page 20.

 

The Canberra Times, 16th April 1969 page 20.

 

Big W logo: 1972-80s

This Woolworths logo came into use in 1972.

The duck and rose designs, featured on many brands of cards over decades.

Similar to Opal-Glo designs.


Spares: ?late1940s- early 1950s

 

These seem to be marketed as utility (work clothes/pyjamas) buttons. Those marked with ‘Woolworths’ were sold later.

 

Hi-Style: ?late1940s- early 1950s

 

 

 

 

 

 

 

 

These have no printing on the back.

 

Boilproof: ?late1940s- early 1950s

 

These may be the oldest, as the cards a larger (7×11 cm) than became standard in the 1950s

 

 

 

Grandway: 1969-1980s

 

This was a Woolworths label from 1969-1980s.

 

Buckles

Thanks Helen for this find. Woolworths ‘Boilproof’ brand mid 1950s.

Pat