1950s

Examples of the buttons featured will be shown under the advertising, where possible.

1950

From an unknown 1950 magazine.

Australian Women’s Weekly, 4 March 1950 page 6.

Australian Women’s Weekly, 20th March 1950 page 23.

c.1950: undated from a knitting booklet.

Thanks to Marian Clark: c.1950.

Australian Women’s Weekly, 22 April 1950 page 62.

 

 

 

 

Australian Women’s Weekly, 17 June 1950 page 54.

Australian Women’s Weekly, 26th August 1950 page 60. (The same ad was repeated in the November 18th edition.)

Australian Women’s Weekly, 30 September 1950 page 34.

Australian Women’s Weekly 21 October 1950 page 56.

1951

Sunday Mail (Brisbane), 1st April 1951 page 10.

Woman’s Day and Home, 2nd April 1951 page 32.

Australian Women’s Weekly, 7th April 1951 page 38.

Woman, 24th September 1951 page 40.

Australian Women’s Weekly, 26 Sep 1951 page 58.

Australian Women’s Weekly 7th November 1951 page22. Note that there were only 7 patterns at this stage.

 

 

 

 

Matron Shaw appears in several ads. She was Edna Mary Anna Jane Shaw, born in Gudagai in 1891. She trained as a midwife and enlisted in 1918, being called up just before Armistice.

She worked at the Crown Street Women’s Hospital (1893-1983) which became the largest maternity hospital in Sydney, from 1919 until she retired in 1952. She was awarded an O.B.E. in 1950, and was known as “the mother of 100,000 babies” although she never married. After retirement she spoke on radio, wrote for magazines and remained very involved in women’s and babies’ health. A much loved woman.

 

1952

Australian Women’s Weekly Knittting Book, 1952.

 

 

Australian Women’s Weekly, 5 March 1952 page 3.

 

 

Australian Women’s Weekly, 5 March 1952 page 3.

 

Australian Women’s Weekly 19th March 1952 page 60.

Australian Women’s Weekly, 2nd April 1952 page 31.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Australian Women’s Weekly, 15th April 1952 page 46.

Australian Women’s Weekly, 30th April 1952 page 51.

Australian Women’s Weekly, 24th September 1952 page 18.

Australian Women’s Weekly, 15 October 1952 page 18.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Australian Women’s Weekly 12 Nov 1952 page 16. Matron Shaw considers Beutron White Buttons most satisfactory.

1953

Australian Women’s Weekly, 18 March 1953 page 52.

Australian Women’s Weekly, 25th March 1953.

Australian Women’s Weekly, 15th April 1953 page 39.

Australian Women’s Weekly, 18th March 1953 page 24.

Australian Women’s Weekly, 22nd April 1953 page 44. Jantzen uses Beutron buttons.

Australian Women’s Weekly 22 April 1953 page 34.

Sunday Times (Perth), 26th April 1953 page 25.

 

 

 

 

 

 

 

 

 

 

 

 

Both: Australian Women’s Weekly, 13th May 1953, pages 36 & 42.

Australian Women’s Weekly, 20 May 1953 page 46.

Australian Women’s Weekly, 3 June 1953 page 38.

Australian Women’s Weekly 9 September 1953 page 54.

Australian Women’s Weekly 16 September 1953 page 35.

Australian Women’s Weekly, 7 October 1953 page 44.

Australian Women’s Weekly, 28 October 1953 page 70.

 

Newcastle Morning Herald and Miners’ Advocate, 23rd November 1953 page 6.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Brisbane Telegraph, 7th December 1953 page 16.

1954

Australian Women’s Weekly, 17th March 1954 page 16.

Australian Women’s Weekly, 7th April 1954.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Australian Women’s Weekly, 21st April 1954 p 32 & 33.

 

Australian Women’s Weekly, 28 April 1954 page 28.

Australian Women’s Weekly, 5th May 1954 p 40.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Australian Women’s Weekly, 22nd September 1954 page 33.

Australian Women’s Weekly, 20 October 1954 page 25. Did 1950s wives wash in high heels? Example of card and button below:

Australian Women’s Weekly, 25th October 1954 page 46.

Australian Home Journal,1st November 1954 page 22.

1955

Australian Women’s Weekly, 6 April 1955 page 38.

Australian Women’s Weekly, 20 April 1955 page 16. Featured buttons below.

Australian Women’s Weekly, 18 May 1955 page 42.

 

Australian Women’s Weekly, September 14th 1955 page 38.

Australian Women’s Weekly, 26 October 1955 page 10.

Australian Home Journal, 1st December 1955 page 8.

1956

Australian Women’s Weekly, 21st March 1956 page 34.

Woman, 23rd April 1956 pages 27-30:

 

 

 

 

 

 

 

 

Australian Women’s Weekly, 30th May 1956 page 6.

The Australian Women’s Weekly on 12th September 1956 page 26.

Australian Women’s Weekly, 31st October 1956 .

Australian Women’s Weekly, 31 October 1956 page 61.

Australian Women’s Weekly, 3rd October 1956 page 80.

Australian Women’s Weekly, 21st November 1956 page 80.

undated, c.1956 flyer

1957

Australian Home Journal, 1st April 1957 pages 26 & 27.

Australian Women’s Weekly, 3th April 1957 page 57.

Undated, c.1957 flyer.

Australian Women’s Weekly, 3th April 1957 page 60.

Woman’s day with Woman, 8th April pages 31-34.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

1958

Australian Women’s Weekly 15 October 1958 page 51.

 

Undated advertising flyer: