11th November 2022

Beauclaire: on sale in NZ

Many NZ Beauclaire button designs are the same as those sold in Australia, but not all. The advertising below dates from 1955.

Press, 15th February 1955 page 16.

As in Australia, the branding started to change over to Leda around 1958.

Press, 16th May 1958 page 15.

However, the brand Beauclaire was still used in advertising in 1967 in New Zealand whereas it had been phased out nearly a decade earlier in Australia.


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