New Finds

Beauclaire

Although Beauclaire buttons were not advertised until 1953, I presume these cards were sold from late 1950, or soon after.

This card was produced and sold in New Zealand by General Plastics (New Zealand) Ltd. This artwork was not used in Australia, nor was the line ‘The Leda in fashion’, although the same style of button was sold here from 1953. This card dates from around 1958. In 1957, Jack Quinn, who had been general Manager for the company since around 1946 , left to manage another New Zealand Plastic concern.

Architecture and Arts magazine,November 1957 page 30.

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