25th July 2021


The sale of fundraising buttons took off during WW1, although souvenir celluloid buttons had been on sale since the 1890s. “Button Days” were constantly advertised. Below is the earliest I’ve found:

Punch (Melbourne), 11nd April 1915 page 26.

Below is a photo of a factory churning out the items in 1935.

The Mail (Adelaide), 13th July 1935.


24th July 2021

New Finds: Thanks Pat!

The white Mickey appeared as a “free standing” button around 1938.

JHB released these under copyright for Paddington’s 40th anniversary in 1998.

A ceramic scotty and a ?1950-60s tiny teddy

P.S. Pat has let me know that the tiny teddy was part of a ‘toy set’ from the ?late 1930s-1940s.

21st July 2021

Tecpearl: part 2.

From 15th October 1958 the Australian Women’s Weekly offered fashion patterns, sponsored by Necchi (sewing machines), Dacolyn (fabrics), and Beutron (buttons). I have selected the items featuring the buttons.

20th July 2021

Tecpearl: Part 1

In 1957 Beutron’s new ‘Tecpearl’ buttons were marketed. These were (supposedly) pearl-like plastic buttons but with the washability of plastic. They were still being sold around 1965. It probably marked the introduction of the manufacture of polyester plastic buttons by G.Herring, and were particularly marketed as shirt buttons.

The Canberra Times, 1st November 1958 page 5.

A detail from a 1958 advert shows that Beutron supplied quite a few well know brands. The advert below dates from 15th October 1958 in the Australian Women’s Weekly.

Sydney telephone directory, 1960.



18th July 2021

New finds

1950s Beutron Originals: beautiful imported glass buttons!


New Beauclaires

The green are a new design to me. They date pre 1954 whilst the white post 1954 (from the printing on the back of the cards).

17th July 2021

New Leda buckles

This design, as well as buttons sporting a similar “paisley and dots” motif, were advertised in  May 1958.

Detail from the advert showing the buckle in purple and the button in blue.

16th July 2021

American Styled

Used with permission from New Zealand. This branding probably belonged to General Plastics in the 1940s.


A mistake! J. & J. Roff, Ballarat

The firm involved, the oldest in Ballarat, is actually I & J Roff. I guess quality control is tricky when the items are ordered from overseas. I have several misspelt buttons now, and can only imagine how annoyed the tailors were!