The sale of fundraising buttons took off during WW1, although souvenir celluloid buttons had been on sale since the 1890s. “Button Days” were constantly advertised. Below is the earliest I’ve found:
Punch (Melbourne), 11nd April 1915 page 26.
Below is a photo of a factory churning out the items in 1935.
The Mail (Adelaide), 13th July 1935.
New Finds: Thanks Pat!
The white Mickey appeared as a “free standing” button around 1938.
JHB released these under copyright for Paddington’s 40th anniversary in 1998.
A ceramic scotty and a ?1950-60s tiny teddy
P.S. Pat has let me know that the tiny teddy was part of a ‘toy set’ from the ?late 1930s-1940s.
Tecpearl: part 4
Further fashion patterns featuring Beutron Tecpearl buttons; 22nd October 1958
Tecpearl: part 3
Following on from the last two days, more fashion patterns as advertised in the Australian Women’s Weekly, 22nd October 1958.
Tecpearl: part 2.
From 15th October 1958 the Australian Women’s Weekly offered fashion patterns, sponsored by Necchi (sewing machines), Dacolyn (fabrics), and Beutron (buttons). I have selected the items featuring the buttons.
Tecpearl: Part 1
In 1957 Beutron’s new ‘Tecpearl’ buttons were marketed. These were (supposedly) pearl-like plastic buttons but with the washability of plastic. They were still being sold around 1965. It probably marked the introduction of the manufacture of polyester plastic buttons by G.Herring, and were particularly marketed as shirt buttons.
The Canberra Times, 1st November 1958 page 5.
A detail from a 1958 advert shows that Beutron supplied quite a few well know brands. The advert below dates from 15th October 1958 in the Australian Women’s Weekly.
Sydney telephone directory, 1960.
Leda button moulds
Images used with permission.
Detecting find from Michael:
Kings Crown (1902-1952) Tasmanian Police button
Royal Australian Naval Brigade
Stokes & Sons Melbourne
According to https://www.navy.gov.au/brief-history-royal-australian-naval-reserve the R.A.N.B. was the title of naval reservists from 1917 until 1920, becoming the Royal Australian Naval Volunteer Reserves in 1921.
1950s Beutron Originals: beautiful imported glass buttons!
The green are a new design to me. They date pre 1954 whilst the white post 1954 (from the printing on the back of the cards).
New Leda buckles
This design, as well as buttons sporting a similar “paisley and dots” motif, were advertised in May 1958.
Detail from the advert showing the buckle in purple and the button in blue.
Used with permission from New Zealand. This branding probably belonged to General Plastics in the 1940s.
A mistake! J. & J. Roff, Ballarat
The firm involved, the oldest in Ballarat, is actually I & J Roff. I guess quality control is tricky when the items are ordered from overseas. I have several misspelt buttons now, and can only imagine how annoyed the tailors were!