NEW BUTTONS
Art Deco
The following article from 1928 does not, of course, use the term ‘Art Deco’ as this was a later term used for the visual arts style that flourished between the wars. It was modern, with an emphasis on bold geometric and stylised forms and luxurious materials. It took inspiration from ancient cultures, such as Egyptian, Asian, Persian and Mayan. Buttons were made from glass, wood, bakelite and casein; some with chrome trim. The article describes buttons of the era with some clearly Art Deco examples.
From 1935, there was a change … and instead of Art Deco styling, in came Schiaperelli inspired, figural (realistic) buttons.
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