A General Plastics Design on a Landico Button
Although I have photographed this button previously, it was only today when I was mounting my Landico buttons on card that it hit me … this is a version of the “Beauclaire Rose”!
Now I am even more puzzled. As I have previously mentioned, they also made buttons with designs used by G. Herring, (the maker of Beutron buttons and the main rival for General Plastics). All three companies were contemporary. Were they buying or leasing each others’ designs? This rose pattern first turns up on a Herrman Co. card, features on many Beauclaire cards (as well as Embassy and Woolworths: both supplied by GP), then after the merger of G.P. and Beutron, on Beutron buttons for decades.
A Bright Idea?
The only cards of buttons I own that employ sellotape are New Zealand Beauclaire branded examples. At least that dates them! It was not a good method of attachment; the buttons tending to come off.
Update on History of Horn Buttons, from 1851
The Sydney Morning Herald, 17th February 1851 page 2.
For all comments and queries, please used the Contact page.