21st June 2022

Classic design.

Although this example dates from the 1980-90s, the same design appeared on variously branded cards since around 1950. I think it is the mark of a good design that it can be used for decades without appearing dated. This design, in common with the duck and fish designs used for decades, maintains its appeal by its simple yet pretty lines. The ‘flower’ outline is moulded into the under surface of the button. The colour of the underlying cloth would show through, with an added sparkle.

Leda c.1957 and Woolworths 1970s.

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