18th September 2023

Bright Colours in the 70s

In the 1970s “earth tones” were popular. There were also bright, clashing colours. I’ve matched advertising from The Australian Women’s Weekly with similar coloured Woolworths buttons.

8th May 1974 page 47. Mothers’ have always been stuck with pastels and florals.

29th November 1972 page 81. Did floral undies for men exist before flower power of the hippy period?

Loving the hair. This advert shows some of the styles in fashion for men’s shirts in the 70s: paisley, stripes, bold colours and earth tones.

For any contributions or questions, please use the Contact page.