11th May 2023

Exclusive Buttons

As I’ve mentioned previously, these yellow cards of buttons were also made exclusively for Farmer’s and Grace Bros! Perhaps not so exclusive?

Here are adverts with other “exclusive to David Jones” products.

Sunday Times (Sydney), 26th October 1919 page 28.

The Sun (Sydney), 14th March 1920 page 20.” … many exclusively to David Jones own designs”.

The Australian Women’s Weekly, 12th May 1934, back cover.
“Five Toes” shoes exclusive to David Jones’. Notice the unshielded and uncontrolled Xray exposure to check to fit of the shoes (see enlarged below). It’s Free!

Understandably horrified by this, I found another example from a shoe store in 1925. Imagine the Xray dose absorbed if you worked in this store! It was still being used in 1946.

The Brisbane Courier, 28th April 1925 page 19. The whole family gets irradiated together!

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I still remember the fun in looking down the ( periscope, viewer) to see my feet and wriggling toes in the 1950’s.

Carol