24th October 2022

Post 1959 Beutron Cards

After a decade of yellow ‘All Purpose” cards, the advertising from 1960 shows a fresh design for the cards of buttons, although they (mostly) still have the added cotton. The exception to this was the ‘strip’ cards.

For the 1960 advertising, see http://www.austbuttonhistory.com/australian-button-history/vintage-advertising/beutron/1960-70s/#1960

Around 1963/4 strip cards were introduced.

Then dual prices were printed, and also “Colour Matched” cards. Those below have the dual pricing mandated from February 1966-October 1967 …

… followed by decimal only prices. For reasons unknown, the cards returned to the original artwork without the words “Colour Matched”.

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