20th May 2021

Beauclaire Buckles

I think the pale blue (and sometimes pink) cards with the cream border of stripes and dots is the earliest style bearing the Beauclaire brand. The first mention of “Beauclaire” is for buckles at 7½ and 10½ pence each during August 1951.

I have not seen a Beauclaire buckle like this before, although it does remind me of s flannel flowers, an Australian native.

State Library NSW file # FL1697463

The blue cards were replaced with this style artwork. (It appears in advertising from 1954.)

“Normal” button cards replaced the square cards.  The method of attachment is simpler: sewing in place with a couple of stitches rather than threading through a strip of card and taping in place. Perhaps the buckles came loose sometimes?

The above style buckle was reproduced in (probably) the mid-late 1970s on a Butterick branded card. Beutron had cross promotions with Butterick from 1970.

Around 1978 the script for ‘Butterick’ changed to all upper case lettering.

From a 1977 advert.

From a 1978 advert.

 

 

1 thought on “20th May 2021

  1. Patricia Lowe

    I have never seen this blue buckle it is beautiful, and congrats on all the other new finds also, keep up the great work.

    Reply

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