Advertising from New Idea magazine,  23rd April 1958

Short on details!

Now-a-days we are well aware that pictures can be “photoshopped” to present an idealised image of beauty. Looking through the 1958 magazine, I felt that something similar, if more primitive, was being done with representations of the female form. Frankly, I was both bemused and annoyed.

What annoys me most is the fact that the waists are only twice as wide as the arms. This exaggerated hour-glass figure was as unachievable and  unhealthy then as it is now.

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