21st February 2023

Beutron Finds

The press studs were released in a blaze of publicity in 1953. I don’t think they were a great success; possibly due to the tendency for the ‘pearl’ top to come off. http://www.austbuttonhistory.com/australian-button-history/federation-to-ww2/g-herring-beutron/#Press_Studs

The glass teddy bears were imported by Schwanda into the USA in the 1950s. The North Americans describe this this type of glass button as “design under glass” or DUG. I have recently seen this same design for sale in the United Kingdom or a card of “Kiddies Buttons” and marked as Foreign.

Although not marked as Beutron, the signature ‘added cotton’ of the company can be seen here. General Plastic, makers of Beauclaire buttons, originally provided buttons the G. J. Coles on cards branded with Coles’ own brand, Embassy. G.Herring (later Beutron Aust.) took over this task as the companies merged in the late 1950s-mid 1960s.

These cards lack bar-codes. That and the price date them from that late 1970s.

The purple faceted buttons hark back to black plastic imitations of black glass buttons.

Beutron cross promoted with  Fashion Patterns Pty Ltd in the 1950-60s, Simplicity patterns in 1956, Butterick patterns from 1963, and with Vogue Patterns possibly from the mid 1950s. Note that Vogue Patterns were sold to Butterick in 1961. The above cards date from the 1980s.

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