Beutron sample cards.
The first looks older. I love the cartoon button man with his top-hat!
The second was part of a selection for the largest (“King Size”) rotary display stand G.Herring provided for stores selling their buttons. (See http://www.austbuttonhistory.com/australian-button-history/federation-to-ww2/g-herring-beutron/#196465_Catalogue)