8th August 2022

Buttons in 1950s Advertising.

Australian Women’s Weekly, 10th March 1951 page 57.














Examples of these buttons are all found in the illustration above. However, the example in the middle of the bottom row is different: the basic cream button has been dipped in gold paint (there is paint on the back as well) then the paint has been buffed back to back a tow tone button.

Button manufacturers often took a basic design, and not only produced it in varing sizes and colours, but also in varying finishes, such as pearlised or metalised, and even cutout versions. Some were further mounted onto bases, making the original button part of a bigger ensemble.

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