3rd August 2021

Beauclaire Children’s Buttons


Beauclaire advertised its ‘Tiny Tots’ button in 1954. They included a rabbit, elephant, fish and a duck that previously been sold under the Norris C. Rex label. The elephant was for some reason left out of the advertising below, although it did appear on a leaflet included in a dress pattern.

Woman’s Day and Home 31 May 1954 page 3.

However, they also sold them on there standard cards, as seen above. They can be spotted within 1954-55 advertising.















These designs have been intermittently reissued ever since, so have been a long term success story. Even today Spotlight stores are selling a “new” novelty duck that is the same design.

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