New Finds: Beutron
The mounting of buttons on large cards dates up to the mid 1950s in Australia, but the economics didn’t make sense. As these partial cards show, the customer could just buy the exact number needed, and get them cut off from the card. This necessitated the stores to paste paper across the back of the card to hold the cotton (and hence the buttons) in place. It also left the store with odd sized remnants. No wonder they were phased out, with 6×9 cm cards introduced in 1949. See also http://www.austbuttonhistory.com/australian-button-history/federation-to-ww2/g-herring-beutron/#Large_cards
A mystery … Who were Ecebee, “Renowned for quality”?
The buttons look like Beutron style, and the card has a small number (?style number of the button) in the middle of the bottom of the card, as did other large Beutron cards. Perhaps Ecebee, like Richall’s, were clothing manufacturers that source there buttons from G. Herring in the 1940 or 50s.