26th July 2024

New Finds:

Astor Buttons: 1960s-80s

Astor Industries still exist, but probably have not made buttons since 1985.

Shrink wrapped buttons: saves sewing them onto the card!

Demetre

J Demetre & Co Pty Ltd are currently in the process of being deregistered. They distributed (rather than manufactured) buttons on cards like this from 1964 until the early 1970s. They may have sold tubes of buttons after that. They registered the business name ‘Demetre Buttons’ in 2000-1.

Maxart

Although known for their buttons, they also produced buckles. I have this style in cream and pink.

Embassy

The Embassy branded buttons was a trigger for me to investigate who actually made Australian buttons, as labelled on the card. I knew Coles did not manufacture their own house-label products. It turned out to be firstly General Plastics Ltd, then after 1963, by Beutron (Aust) Ltd.

TrimFit

This label rings bells in my memory. Was this an Australian brand? I can find a Brisbane lingerie company from 1906-1939, and Trimfit swimming costumes and shorts were advertised from 1947-1954. Let me know!

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