G. J. Coles: 1914 onwards
Although we now know Coles and Woolworths (and previously Safeway; absorbed into Woolworth in 2008) as supermarkets, they were originally variety stores. The move into food retailing occurred during the post WW2 years, but the selling of household items such as haberdashery continues to this day. They now sell Korbond brand haberdashery. Korbond Industries Pty. Ltd. is an Australian firm, founded in Sydney in 1956, specialising in the manufacture and distribution of haberdashery.
Labor Call (Melbourne), 19th September 1935 page 9.
In 1936 G. J. Coles reported that although they originally spent 50 percent on overseas goods, by that year 80 percent of the goods sold in their stores were of Australian manufacture, principally from Melbourne and Sydney.
Trade restrictions during the war were challenging for firms such as Coles, due to restrictions on importation, the introduction of rationing in 1942, also restrictions on the manufacturing of civilian goods.
The following year there were still shortages of staff and imported goods, as well as problems with logistics.
For embassy branded buttons, see http://www.austbuttonhistory.com/australian-button-history/g-j-coles-embassy-brand-1929-1994/
The home brand “Embassy” first appeared on gramophone records in 1929, with the number of items increasing from 1947 onwards. Other home brands included Starlet for cosmetics, Amassador for menswear and Farmland for food.
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