22nd June 2022

New Finds


The design started with General Plastics (Beauclaire) around 1950 and was still being used by Beutron in the 1970s.

The strip is c.1963 and the card 1966-67.

The card on the left is a strange one: the printing is thicker, the card slightly smaller and the buttons are stapled on. Although this method of attachment was commonly used in America in the 1940-50s, it was not popular in Australia, only appearing on a few Embassy cards around 1966-68 and Big W cards in the early 1970s. The staples are a nuisance to remove when you want to use a button, and go rusty on stored cards. I’m guessing the customer feedback prompted a return to sewing the buttons on.

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