20th July 2021

Tecpearl: Part 1

In 1957 Beutron’s new ‘Tecpearl’ buttons were marketed. These were (supposedly) pearl-like plastic buttons but with the washability of plastic. They were still being sold around 1965. It probably marked the introduction of the manufacture of polyester plastic buttons by G.Herring, and were particularly marketed as shirt buttons.

The Canberra Times, 1st November 1958 page 5.

A detail from a 1958 advert shows that Beutron supplied quite a few well know brands. The advert below dates from 15th October 1958 in the Australian Women’s Weekly.

Sydney telephone directory, 1960.

 

 

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