16th May 2021

Leda Buttons

The name Leda was trademarked in December 1957. “Leda by Beauclaire” appeared in advertising in 1958-9. After that the name Beauclaire disappeared in Australia. Leda buttons continued to be sold until the late 1960s. Around 1963 General Plastics was losing its battle to stay afloat.

The Australian Jewish Times (Sydney), 14th June 1963 page 4.
















The Bulletin, 30th May 1964. A 1964 article about F. W. Williams Holdings Limited .

Leda buttons appeared both with and without the cotton from around 1958, but dispensed with it around 1965. Leda cards were produced until 1967/8 (as shown by the printing of decimal only prices) then disappeared.

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